Martin & Servera daughter company successful with web shop for alcoholic beverages
B2B company grows by inspiring B2C customers
Perfect customer experience for both B2B and B2C
Jena, Germany, February 23, 2021 - As a B2B player, Galatea serves both B2B and B2C customers with their new web shop based on the Intershop Commerce Platform. Galatea is Sweden's largest international beer importer, Scandinavia's leading wholesaler of alcoholic beverages and a main supplier for the state-owned company Systembolaget which holds a monopoly on the sale of alcoholic beverages to end customers in Sweden. To fuel indirect sales it was extra important for Galatea to develop strategies for connecting with consumers and to implement these in their digitalization approach.
B2C as key to success in B2B business
Galatea created a web shop that addresses both B2C and B2B customers and takes into account their different needs. The B2C customer visits Galatea.se to find inspiration, like wine and food combinations. Clever navigation design leads them directly to the Systembolaget online store where they can place their order.
Digital ordering convenience for B2B customers
Until recently, B2B customers placed their orders exclusively by phone, e-mail or fax. Since September all items can also be ordered online. Ulf Sedlacek, Sales Director at Galatea: 'For our B2B customers, we have implemented by far the most modern e-commerce platform in the industry. It offers them a range of intelligent, digital functionalities making their daily jobs much easier.'
With regard to digital transformation, Galatea benefits from the experience of its mother company Martin & Servera. They revolutionized the B2B market for food, beverages, and catering supplies with their Intershop-based commerce platform. Its scalable architecture helps subsidiaries to quickly and cost-effectively achieve similar opportunities. Underlying processes and functionalities of Galatea and Martin & Servera are identical: both stores are managed via the same platform.
Markus Klahn, COO at Intershop, is pleased about Galatea: 'Innovative, fast and successful - this project is one of a series of successful digitalization projects for our customers. We are proud to contribute significantly with our solution. In the shortest possible time, standards are set on the market that ensure real competitive advantages. We congratulate Galatea on this young success story.'
More details on Galatea´s webshop can be found here.
Galatea is Sweden's largest international beer importer and Scandinavia's leading wholesaler of alcoholic beverages, including top international brands from over 20 countries. Acquisitions in the booming markets for craft beer and spirits and the takeover of the wine retailer Domaine Wines in 2020 made Galatea a full-range wine supplier for the catering industry and the state-owned company Systembolaget.