By Stephen Nakrosis
Experian PLC on Thursday said it completed the acquisition of Tapad, saying the acquisition will allow it "to help marketers create a more relevant experience for consumers, while continuing to protect consumer privacy."
Experian said "Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian's leading offline identity and marketing data assets."
Experian also said it will pay around $280 million in cash to acquire 100% of Tapad from Telenor, adding Tapad will be included within Experian's North America Data segment.
Global information services company Experian provides consumer and business credit reporting and marketing services.
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(END) Dow Jones Newswires