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OFFON

EQUIFAX INC.

(EFX)
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Neustar and Equifax Launch Financial Spectrum™ to Provide Financial Services Audience Data and Segmentation to Increase Brand Reach and Customer Acquisition

06/30/2021 | 09:00am EDT

Neustar Inc. and Equifax Inc. released Financial Spectrum™, an audience segmentation and media activation solution designed to meet the unique demands of financial services marketers. Financial Spectrum offers asset-based customer segmentation to financial services marketers, reducing compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status. Financial services brands can now safely and effectively reach high-value audiences across digital media to improve customer acquisition, content personalization, and campaign measurement. The new offering provides unique consumer insights that only Equifax can provide from the IXI Network, including: asset composition, average assets, and liabilities, and propensity to buy specific financial products and services. The segmentation framework, developed by Neustar, provides financial services marketers the ability to leverage the power of actual deposit and investment information in a compliance-friendly manner. These design considerations – direct-measured data, no protected-class demographics, and no consumer income – sets Financial Spectrum apart from other audience segmentation solutions for improved customer acquisition, conversion rates, and cross-sell and up-sell activities, among other benefits.


© S&P Capital IQ 2021
All news about EQUIFAX INC.
09/13EQUIFAX : Offers Credit Reports in Spanish Online and By Mail
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09/07EQUIFAX : Teletrack Acquisition Supports Expanded Access to Credit
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09/07EQUIFAX : Completes Acquisition of CoreLogic's Teletrack
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09/07EQUIFAX : Completes Acquisition of Teletrack® from CoreLogic®
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09/03EQUIFAX : Innovations Are Revolutionizing the Credit Industry
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09/03EQUIFAX INC. : Ex-dividend day for
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09/02Equifax Inc. Addresses Increased Rental Demand with New Solutions for the Mul..
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08/31EQUIFAX INC : Entry into a Material Definitive Agreement, Termination of a Mater..
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Analyst Recommendations on EQUIFAX INC.
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Financials (USD)
Sales 2021 4 820 M - -
Net income 2021 775 M - -
Net Debt 2021 3 339 M - -
P/E ratio 2021 42,9x
Yield 2021 0,58%
Capitalization 32 712 M 32 712 M -
EV / Sales 2021 7,48x
EV / Sales 2022 6,93x
Nbr of Employees 11 400
Free-Float 64,3%
Chart EQUIFAX INC.
Duration : Period :
Equifax Inc. Technical Analysis Chart | EFX | US2944291051 | MarketScreener
Technical analysis trends EQUIFAX INC.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 19
Last Close Price 268,49 $
Average target price 282,65 $
Spread / Average Target 5,27%
EPS Revisions
Managers and Directors
Mark W. Begor Chief Executive Officer & Director
John W. Gamble Chief Financial Officer & Vice President
Mark L. Feidler Non-Executive Chairman
Bryson R. Koehler Chief Technology Officer
John A. McKinley Independent Director
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