Neustar Inc. and Equifax Inc. released Financial Spectrum, an audience segmentation and media activation solution designed to meet the unique demands of financial services marketers. Financial Spectrum offers asset-based customer segmentation to financial services marketers, reducing compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status. Financial services brands can now safely and effectively reach high-value audiences across digital media to improve customer acquisition, content personalization, and campaign measurement. The new offering provides unique consumer insights that only Equifax can provide from the IXI Network, including: asset composition, average assets, and liabilities, and propensity to buy specific financial products and services. The segmentation framework, developed by Neustar, provides financial services marketers the ability to leverage the power of actual deposit and investment information in a compliance-friendly manner. These design considerations direct-measured data, no protected-class demographics, and no consumer income sets Financial Spectrum apart from other audience segmentation solutions for improved customer acquisition, conversion rates, and cross-sell and up-sell activities, among other benefits.