Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Xetra  >  Deutsche Telekom AG    DTE   DE0005557508


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Deutsche Telekom : MagentaTV and TVNOW launch joint advertising campaign

12/01/2020 | 12:07pm EST
  • Major cooperation campaign between Deutsche Telekom and RTL Mediengruppe
  • Fahri Yardim, Frederick Lau, and Jan Köppen promote MagentaTV and TVNOW
  • Deutsche Telekom message: The best TV in Germany: MagentaTV

The new advertising campaign is being launched today that Deutsche Telekom hopes will help secure new customers for Magenta TV. 'The best TV in Germany, MagentaTV, is now even more compelling,' says Christian Loefert, the person in charge of the campaign at Telekom Deutschland. 'To coincide with the long winter nights, we've expanded our TV experience. Customers now have access to TVNOW originals and 14 TV livestream channels. including highlights from RTL and VOX on-demand - often seven days before broadcast.'
Two weeks ago, Deutsche Telekom and RTL announced their extended partnership. They will also cooperate with streaming in future. TVNOW Premium, the streaming service from Mediengruppe RTL, is now included in the MagentaTV Smart and Smart Flex plans at no extra cost.

A media highlight kicked off the collaboration: In the 'Täglich frisch geröstet' studio, the partners produced a three-minute ad from part of a show featuring Fahri Yardim and Jan Köppen. The ad was run simultaneously across all the RTL Group channels the same evening.

The content and media usage of the TVNOW and MagentaTV campaigns will be closely integrated throughout the entire period.

The accompanying campaign brings home Deutsche Telekom's high level of continuity combined with even more entertainment. The company has signed up two well-known MagentaTV testimonials in the shape of Fahri Yardim and Frederick Lau. With presenter Jan Köppen, a familiar TVNOW face, thrown in for good measure. Together the trio will be presenting the very latest highlights at MagentaTV. To add a good measure of wit and humor, Christian Ulmen will also be joining in the fun - albeit this year only behind the camera. He developed the script and directed the ad.

Like last year, the ads provide viewers with a behind-the-scenes look at how the campaign was produced. Fahri, promoting Deutsche Telekom for the third year running, believes he is way better than Frederick. Frederick could learn a lot from an old MagentaTV hand like him. With his superior experience, he provides Frederick with 'tips from a pro', advising him how to raise his game for this extraordinary TV collaboration. But completely fails to appreciate Frederick's abilities - and his familiarity with the third member of the team: Jan, the TVNOW star.

Deutsche Telekom will be aiming the MagentaTV campaign at a broad and wide-reaching audience, with channels including TV, online, out-of-home, and point-of-sale. The enterprise will be placing the various themes in the relevant media channels to reach each specific target group. The emphasis will be on the four focus TV persona: family fun-seekers, entertainment professionals, streaming junkies, connected vindicators. And with a warm welcome for anyone that simply enjoys good TV.

The TVNOW streaming service with up to 5.95 million unique users (AGOF) each month now boasts 47,000 hours of content with TVNOW originals, RTL programs and exclusive licensed content and is being substantially expanded. Each year, Mediengruppe RTL Deutschland invests around one billion euros to create and produce its own content. TVNOW offers a range of genres from high-quality fiction, entertainment, and news offerings to live sport, a comprehensive movie package, and a constantly growing family and kids section. Not only that, soccer fans can also look forward to the best games from the UEFA Europa League on TVNOW.

About MagentaTV

To the TV ad
MagentaTV HUB page

eutsche Telekom campaign MagentaTV:
Concept and execution: DDB, Hamburg; Mindshare, Frankfurt; emetriq, Hamburg/Bonn
Video: Soup Filmproduktion, Berlin;
Direction: Christian Ulmen

About Deutsche Telekom: Deutsche Telekom Group Profile


Deutsche Telekom AG published this content on 01 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 December 2020 17:06:03 UTC

© Publicnow 2020
01/25DEUTSCHE TELEKOM : “best trainer” for vocational training and cooper..
01/25Deutsche Telekom Unit Wins Over $2.44 Billion Cloud, Digital Services Contrac..
01/22T-SYSTEMS : Big Deals
01/22FITCH : Cellnex Dutch Site Consolidation With Deutsche Telekom to Shrink Leverag..
01/21DEUTSCHE TELEKOM AG : Buy rating from Jefferies
01/21Cellnex Signs Deal With Deutsche Telekom To Merge Sites In Netherlands
01/21Deutsche Telekom, Cellnex Telecom to Merge Dutch Mobile Communications Infras..
01/21CELLNEX TELECOM S A : Deutsche Telekom, Cellnex to Create the Netherlands' Large..
01/21DEUTSCHE TELEKOM : and Cellnex to combine tower business in the Netherlands
01/20European Telecom Operators Team Up to Implement Open RAN System
More news
Sales 2020 100 B 122 B 122 B
Net income 2020 3 739 M 4 536 M 4 536 M
Net Debt 2020 118 B 144 B 144 B
P/E ratio 2020 19,2x
Yield 2020 4,00%
Capitalization 70 765 M 85 817 M 85 834 M
EV / Sales 2020 1,89x
EV / Sales 2021 1,82x
Nbr of Employees 227 584
Free-Float 85,1%
Duration : Period :
Deutsche Telekom AG Technical Analysis Chart | DTE | DE0005557508 | MarketScreener
Technical analysis trends DEUTSCHE TELEKOM AG
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 25
Average target price 19,54 €
Last Close Price 14,92 €
Spread / Highest target 57,5%
Spread / Average Target 31,0%
Spread / Lowest Target 0,54%
EPS Revisions
Managers and Directors
Timotheus Höttges Chief Executive Officer
Ulrich Lehner Chairman-Supervisory Board
Christian P. Illek Chief Financial Officer
Claudia Nemat Head-Technology & Innovation
Lothar Schröder Vice Chairman-Supervisory Board
Sector and Competitors