Softsoap has its sights set on reducing plastic waste with the launch of the brand's new Foaming Hand Soap Tablets and refillable, recyclable aluminum bottle. It's the first refill option in tablet form to be offered by a major brand in the U.S. Softsoap's new take on liquid hand soap is as easy as fill, drop, foam. Simply fill the recyclable aluminum bottle with water, drop in a tablet, and wait for it to fizz up and turn into foaming hand soap. The Softsoap® Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, you'll ultimately use 92% less plastic than traditional hand soap refills. The innovative new product features biodegradable cleansing ingredients in an easy-to-use tablet-form to encourage reuse and refill as an alternative to buying new plastic bottles. And while traditional hand soap refills tend to be heavy and cumbersome, this new format helps alleviate the often messy process of refilling hand soap. Also, the new format maintains the attributes that the brand is known for. The formulation lathers into a rich foam. The tablets are available in refreshing scents including Sparkling Lavender, Lemon Fizz, and Fresh Coconut. This launch aligns with Colgate-Palmolive's Sustainability & Social Impact Strategy, which aims to eliminate one-third of new plastics as part of its transition to 100% recyclable, reusable, or compostable plastic packaging by 2025. As part of this strategy, Softsoap® plans to move all pump bottles to 100% post-consumer recycled packaging by the end of 2022. The launch follows the introduction of Colgate® Keep manual toothbrush with an aluminum handle and replaceable head for 80% less plastic waste1, as well as the Company's recyclable toothpaste tube, the first to be recognized by the Association of Plastic Recyclers (APR.).