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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Baidu, Inc.    BIDU


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Baidu says first-quarter revenue may tumble as coronavirus takes toll on business, advertising

02/27/2020 | 11:15pm EST
FILE PHOTO: A Baidu sign is seen at the World Internet Conference (WIC) in Wuzhen

Baidu Inc, China's biggest search engine company, said first-quarter revenue could fall as much as 13% from a year earlier as the coronavirus epidemic puts the brakes on economic activity and advertising.

It expects revenue between 21 billion yuan and 22.9 billion yuan (2.3 billion-2.7 billion pounds), falling short of an average estimate of 23.1 billion yuan, according to Refinitiv.

The higher end of the forecast range represents a decline of 5% from a year earlier.

"The rebound of the economy after the outbreak will continue to be a long-term project," Baidu CEO Robin Li said in an internal letter obtained by Reuters. Its contents were later confirmed by the company.

The potential fall for first-quarter core revenue - sales made from advertising - was even steeper, with Baidu forecasting a slide of 10% to 18%.

"Baidu will also struggle more than other internet companies in China due to its greater reliance on the advertising market," said Haris Anwar, an analyst at financial markets platform Investing.com.

Baidu noted that the extension of Lunar New Year holidays as well as quarantine measures to curb the outbreak and the resulting the closure of shops had meant its offline advertising business was particularly hard hit.

Baidu executives stressed, however, that they believed a gradual pick up in business was underway and that advertising demand would rebound as the epidemic ends.

"At Baidu, our employees are gradually returning to the office, applying strict safety measures. We assume businesses across China will do the same, and that our marketing services will pick up at a faster pace into quarter end," Chief Financial Officer Herman Yu told an earnings call.

For the fourth quarter, total revenue rose 6% to 28.9 billion yuan, slightly above analysts' expectations.

Sales from iQIYI ? a Netflix-like video service which competes with Alibaba-backed Youku and Tencent Holdings' Tencent Video ? jumped 7% to 7.5 billion yuan. iQIYI had 106.9 million subscribers as of Dec. 31.

On an adjusted basis, Baidu earned 26.54 yuan per American depository share. Analysts were expecting 24.24 yuan per ADS.

Shares in Baidu were little changed in extended trading.

By Akanksha Rana and Yingzhi Yang

© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
ALIBABA GROUP HOLDING LIMITED -0.53% 258.62 Delayed Quote.11.12%
BAIDU, INC. 0.33% 252.75 Delayed Quote.16.88%
BYD COMPANY LIMITED 2.50% 254.6 End-of-day quote.25.30%
IQIYI, INC. -1.15% 20.62 Delayed Quote.17.96%
LETS HOLDINGS GROUP CO., LTD. 5.79% 7.86 End-of-day quote.1.03%
LOOK HOLDINGS INCORPORATED -1.40% 918 End-of-day quote.-4.08%
NETFLIX, INC. -2.53% 565.17 Delayed Quote.4.52%
TENCENT HOLDINGS LIMITED 1.25% 691 End-of-day quote.22.52%
UNITED STATES DOLLAR (B) / CHINESE YUAN IN HONG KONG (USD/CNH) 0.00% 6.4845 Delayed Quote.-0.49%
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Sales 2020 107 B 16 517 M 16 517 M
Net income 2020 22 188 M 3 424 M 3 424 M
Net cash 2020 102 B 15 740 M 15 740 M
P/E ratio 2020 25,6x
Yield 2020 -
Capitalization 559 B 86 207 M 86 207 M
EV / Sales 2020 4,27x
EV / Sales 2021 3,37x
Nbr of Employees 37 779
Free-Float 78,2%
Duration : Period :
Baidu, Inc. Technical Analysis Chart | BIDU | US0567521085 | MarketScreener
Technical analysis trends BAIDU, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 38
Average target price 1 387,47 CNY
Last Close Price 1 638,07 CNY
Spread / Highest target 24,8%
Spread / Average Target -15,3%
Spread / Lowest Target -40,2%
EPS Revisions
Managers and Directors
Yan Hong Li Chairman & Chief Executive Officer
Cheng-Chun Yu Chief Financial Officer
Hai Feng Wang Chief Technology Officer
Ji An Ding Independent Director
Brent Callinicos Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
BAIDU, INC.16.88%86 207
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YANDEX-4.51%23 412
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