Anglo American Platinum announced the winners of the 21st annual PlatAfrica jewellery design and manufacturing competition tonight as part of African Fashion International (AFI) Fashion Week Joburg, with models dressed by leading menswear brand Carducci.
Hosted annually by Anglo American Platinum in partnership with Metal Concentrators and Platinum Guild International (PGI) India, PlatAfrica aims to promote innovation and technical expertise in platinum jewellery design and manufacturing in South Africa and provide international exposure to jewellers, apprentices and students.
Speaking at the awards ceremony, Natascha Viljoen, CEO of Anglo American Platinum, said: 'PlatAfrica is a shining example of our country's best creative talent in action, and Anglo American Platinum is proud to have been able to support this tremendous competition since its inception. As so often in times of crisis, our market development team, working with our partners, had to find some innovative ways this year for PlatAfrica to go ahead as Covid-19 significantly disrupted businesses and educational institutions.
'Our partnership with AFI is one example of the work we've been doing with our local industry and global partners to explore new and innovative ways to facilitate access to new markets and grow sustainable demand for South African produced jewellery and design. We believe there is a significant opportunity to develop and grow the local platinum jewellery industry, thereby contributing to job creation and economic growth.'
This year's theme - Designed for Men of Platinum - was developed in consultation with PGI India and was inspired by consumer research that identifies men's jewellery as a growing demand segment for platinum jewellery, but with a limited product offering. In total, 130 entries were received, and the judges selected 20 finalists across the professional and student / apprentice categories.
The top four finalists in each category will receive a cash prize. Once it is safe to travel, the winners and runners-up from both categories will attend a weeklong workshop with PGI India and may eligible to participate in the design sourcing process for one of PGI India's prestigious brands.
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Notes to editors
African Fashion International (AFI) is driven by a passion for Africa and its people. Through various fashion and lifestyle platforms AFI propels African designers and their work to global markets, connecting artists to an audience that appreciates authentic African stories.
AFI platforms include: the anticipated pan-African Fashion Weeks, Cape Town and Joburg; the knowledge-sharing Masterclass and In Conversations, which brings together industry leaders to signal current trends and transformative practices; an incubation platform Fastrack, to invest in the next generation of African designers and the AFI Boutique, which aggregates the sale of fashion week collections.
The efforts of AFI in the African creative industry is underpinned by a commitment to preserve the planet and usher in a new era of inclusivity within the global industry. AFI offers emerging and established creatives effective marketing and business platforms, which serves as a catalyst for growing global strategic networks.
Anglo American Platinum Limited is a member of the Anglo American plc Group and is a leading primary producer of platinum group metals. The company is listed on the Johannesburg Securities Exchange (JSE). Its mining, smelting and refining operations are based in South Africa. Elsewhere in the world, the Group owns Unki Platinum Mine in Zimbabwe. Anglo American Platinum has a number of joint ventures with several historically disadvantaged South African consortia as part of its commitment to the transformation of the mining industry. Anglo American Platinum is committed to the highest standards of safety and continues to make a meaningful and sustainable difference in the development of the communities around its operations.
Anglo American is a leading global mining company and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive operations, development projects and undeveloped resources, provides many of the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast growing consumer-driven demands of developed and maturing economies. With our people at the heart of our business, we use innovative practices and the latest technologies to mine, process, move and market our products to our customers - and to discover new resources - safely and sustainably.
As a responsible producer of diamonds (through De Beers), copper, platinum group metals, the steelmaking ingredients of iron ore and metallurgical coal, and nickel - with crop nutrients in development and thermal coal operations planned for divestment - we are committed to being carbon neutral across our operations by 2040. We work together with our business partners and diverse stakeholders to unlock sustainable value from precious natural resources for the benefit of the communities and countries in which we operate, for society as a whole, and for our shareholders. Anglo American is re-imagining mining to improve people's lives.