Nov 23 (Reuters) - Reddit is pulling the plug on its
TikTok-like platform, Dubsmash, the social network said on
Tuesday, just a year after buying it for an undisclosed sum to
bolster its video creation tools.
The standalone Dubsmash app will not be available for
download after Feb. 22, Reddit said, as it rolled out new camera
and editing features as part of its video tools.
TikTok's massive success with short-form videos has driven
other social networks to incorporate the format on their
platforms, with Snap Inc rolling out Spotlight;
Facebook, now Meta Platforms, launching Instagram Reels;
and Alphabet's YouTube launching Shorts.
"The Dubsmash team has been accelerating Reddit's video, so
parts of Reddit will feel familiar to Dubsmashers," the company
said in a blogpost https://www.redditinc.com/blog/bringing-more-of-dubsmash-to-reddit-by-launching-new-video-features.
Since Dubsmash's acquisition, Reddit said it had seen 70%
growth in overall hours watched, while the number of daily
active video viewers rose by over a third.
Viewership for short videos, which the company defines as
two seconds or less, has also risen by 50% quarter-over-quarter.
(Reporting by Akash Sriram in Bengaluru; Editing by Anil