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    ADE   NO0010844038


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Adevinta ASA (ADE) - Adevinta launches "Growing at Scale", its new strategic plan designed to accelerate its profitable growth

11/30/2021 | 01:01am EST
London, 30 November 2021 - Adevinta ASA (ADE) ("Adevinta" or "the Company"), the
largest online classifieds player in the western world, will today hold a
Capital Markets Day for investors and analysts at 14:00 GMT.

The event is being held in London and will also be streamed live via webcast,
which can be found at: www.adevinta.com/investors/financial-events

Chief Executive Officer, Rolv Erik Ryssdal, and Uvashni Raman, Chief Financial
Officer, along with other members of the Adevinta management team, will unveil
the Company's new strategy, "Growing at Scale" and will provide guidance on its
outlook and mid-long term targets.

The Growing at Scale strategy is underpinned by the following key priorities:

  * Focusing the portfolio, by investing in and growing our five Core markets of
    Germany, France, Spain, Benelux and Italy
  * Concentrating on high-quality verticals: Motors and Real Estate, that
    present a significant opportunity to increase monetization
  * Becoming fully transactional in consumer goods, expanding into a growing and
    profitable online commerce market; and
  * Leveraging technology and transforming advertising to preserve revenue and
    adapt to the evolving market.

Adevinta CEO Rolv Erik Ryssdal said:

"Our  new strategy  builds on  our unparalleled  scale, leadership positions and
technology  to accelerate  sustainable growth.  We have  created a  clear set of
priorities  that will allow Adevinta to  benefit from emerging opportunities and
trends in consumer behaviour.

"We  will prioritise investment for growth in  our five Core markets of Germany,
France,  Spain, Benelux and Italy, and expand on our leading sector positions in
Motors  and Real Estate. We will also  invest in product and development to stay
agile  and  evolve  our  business  model  to  reflect  changing demands, such as
becoming fully transactional in consumer goods. This will only be possible if we
continue  to provide opportunities for  our talented employees, whose dedication
and hard work is central to our past and future achievements.

"In line with our vision for sustainable growth, we have a clear purpose to make
a  positive change in  the world by  engaging in actions  that will help shape a
healthy planet and society, whilst delivering value for our stakeholders."

Focusing  the portfolio, by  investing in and  growing our five  Core markets of
Germany, France, Spain, Benelux and Italy.

As outlined in our recent Q3 update, Adevinta will focus investment on five core
European  markets  that  present  the  most  opportunity for growth. Building on
leading  positions in Germany,  France, Spain, Benelux  and Italy will allow the
Company to grow at scale. This approach will reduce complexity and create unique
benefits   to  scale  product  and  commercial  solutions  through  cross-border

The  Company will continue to  be supportive of our  JVs in Ireland, Austria and
OLX-Brasil  which remain an  important part of  the portfolio. We have confirmed
the  divestment of Australia and  South Africa and other  markets will be placed
under strategic review.

Concentrating  on high-quality verticals,  such as Motors  and Real Estate, that
present a significant opportunity to increase monetization.

Adevinta  has  maintained  its  leading  position  despite  the temporary supply
pressure  within the Motors vertical. We have  mitigated the impact of this with
successful price increases through new and improved products leaving the Company
well-placed  to benefit from  the recovery when  the market normalises. Adevinta
plans to double its Motors revenues by 2026, building on its leading position in
the  market. By focusing on improvements to the core business, and strengthening
transactional  and digital capabilities, it will  create a more seamless end-to-
end experience for both consumers and dealers.

In Real Estate, the focus will be on growing revenues and improving monetization
across  core  markets.  The  Company  will  focus on further verticalization and
expansion  along the value chain, as well as exploring adjacent markets that can
provide value-added services.

Becoming  fully transactional in consumer goods, expanding into a growing online
commerce market.

Adevinta  will  shift  to  a  fully  transactional  model  in its consumer goods
segment,  driven by  a rapidly  expanding ecommerce  market and  an evolution in
consumer  behaviour.  This  will  unlock  a  new  revenue stream and the Company
expects  to achieve  more than  EUR400m in  gross revenues  from this new model
2026 with good profit margins.

This  will  require  short-term  investment  in  product, technology and will be
supported by the launch of new value propositions aimed at reducing friction and
accelerating  service adoption  to create  a more  convenient, safe and engaging
user experience.

Leveraging technology and transforming advertising to preserve revenue and adapt
to the evolving market.

We  are adapting to  an increasingly dynamic  advertising market by evolving our
advertising  model. We  will invest  in 1st party  products for small and medium
businesses  (SMBs) and large advertisers  and proprietary capabilities to reduce
reliance on 3rd party advertising.

The  Company will  develop a  new comprehensive  offering for  SMBs, with  a new
ecommerce platform providing simple functionality for businesses and customers.

Financial ambition

Underpinning Adevinta's new strategic priorities are a set of financial targets
for the medium to long term:

  * Expected average annual revenue growth in Core Markets of approximately
    15%, driven by growth in Motors and Real Estate verticals and strong ramp up
    of transactional services in consumer goods, while we expect to preserve
    advertising revenues.

  * Targeted EBITDA margins of c.40-45%, driven by further operating leverage in
    each revenue stream.
  * Medium-term Net Debt / EBITDA target of 2x - 3x
  * Expected EUR130m run rate EBITDA impact from synergies by year 2024, in line
    with original target

Primary use of cash will be investing for growth and deleveraging the balance
sheet, with cash in excess to capture value accretive inorganic growth
opportunities or return cash to shareholders.


Adevinta will strengthen its sustainability impact centered around three key
areas of focus

  * Lead the transition towards circular and responsible consumption
  * Be a purpose-driven and inclusive marketplace for everyone - our communities
    and our employees
  * Embed ESG governance, data and fraud protection throughout the organization

In 2022, Adevinta plans to continue the expansion of its sustainability program
by further integrating ESG into the organization including the creation of a new
global ESG governance framework and the introduction of ESG-linked compensation
for management.

Join Adevinta Capital Markets Day 2021 live
Date: Tuesday, 30 November 2021
Time: 14:00 GMT
Click here to register: here

For the Q&A, participants will have the possibility to send written questions
during the event, directly through the webcast platform. It will not be possible
to ask questions by phone.
Adevintra Capital Markets Day's presentation will be available at 13:00 GMT on
30 November 2021, on the Investor Relations pages
at www.adevinta.com/investors/adevinta-capital-markets-day-2021


Media contacts
Mélodie Laroche
Corporate Communications
T: +33 (0) 6 84 30 52 76
melodie.laroche@adevinta.com (mailto:melodie.laroche@adevinta.com)

Edelman SmithfieldJohn Kiely / Latika Shah / Olivia Adebo
T: +44 (0)7785 275665 / +44 (0)7950 671 948 / +44 (0)7787 284 441

IR contact
Marie de Scorbiac
Head of Investor Relations
ir@adevinta.com (mailto:ir@adevinta.com)

Anne-Sophie Jugean
Investor Relations Manager
+33 6 74 19 22 81

 (mailto:ir@adevinta.com)About Adevinta

Adevinta is a leading online classifieds specialist, operating digital
marketplaces around the world. The company provides technology-based services to
connect buyers with sellers and to facilitate transactions, from real estate to
motors, and consumer goods.

Adevinta's portfolio spans more than 40 digital brands, covering one billion
people and attracting approximately three billion average monthly visits.
Leading brands include top-ranked leboncoin in France, Germany's leading
classifieds sites mobile.de and eBay Kleinanzeigen, Marktplaats in the
Netherlands, Kijiji in Canada, fotocasa and InfoJobs in Spain, and 50% of fast-
growing OLX Brasil. Adevinta spun off from Schibsted ASA and publicly listed in
Oslo, Norway in 2019. Adevinta employs around 7,500 people committed to
supporting users and customers daily. Find out more at Adevinta.com


This information is subject to the disclosure requirements pursuant to Section
5-12 the Norwegian Securities Trading Act

Click here for more information

© Oslo Bors ASA, source Oslo Stock Exchange

Stocks mentioned in the article
ChangeLast1st jan.
ADEVINTA ASA -0.73% 102.15 Real-time Quote.-12.28%
SCHIBSTED ASA -0.07% 290.1 Real-time Quote.-14.64%
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Analyst Recommendations on ADEVINTA ASA
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Sales 2021 1 250 M 1 417 M 1 417 M
Net income 2021 49,4 M 56,0 M 56,0 M
Net Debt 2021 2 284 M 2 590 M 2 590 M
P/E ratio 2021 847x
Yield 2021 0,04%
Capitalization 12 596 M 14 384 M 14 285 M
EV / Sales 2021 11,9x
EV / Sales 2022 8,30x
Nbr of Employees 3 917
Free-Float -
Duration : Period :
Adevinta ASA Technical Analysis Chart | ADE | NO0010844038 | MarketScreener
Technical analysis trends ADEVINTA ASA
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 19
Last Close Price 102,90 NOK
Average target price 155,36 NOK
Spread / Average Target 51,0%
EPS Revisions
Managers and Directors
Rolv Erik Ryssdal Chief Executive Officer
Uvashni Raman Chief Financial Officer
Orla Noonan Chairman
Renaud Franck Bruyeron Senior Vice President-Product & Technology
Sophie Constance Javary Independent Director
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