Eloy Planes Corts is a businessperson who founded Fundacio Fluidra and Fluidra Accelera and who has been at the head of 14 different companies. Presently, he is Executive Chairman, Co-CEO & Executive President at Fluidra SA, Chairman for Fluidra Romania SA, Chairman of Fluidra USA LLC, Chairman of Fluidra Adriatic d.o.o, Chairman at US Pool Holdings, Inc., Chairman at Fluidra Balkans SA, Co-Chief Executive Officer at Fluidra Industry SA and Chief Executive Officer for Fluidra Finco SLU (which are all subsidiaries of Fluidra SA), Chairman for Aqua Products, Inc., President of Piscina & Wellness, President for Fundació Catalunya Cultura, President for International Swimming Pool Exhibition of Barcelona, Chairman at Aquatron Robotic Technology Ltd. and Co-Chief Executive Officer at Fluidra Commercial SA.

He is also Attorney at Astral Pool Switzerland SA and Managing Director at AstralPool SA and on the board of 41 other companies.

He received a graduate degree from Escuela de Alta Dirección y Administración and an undergraduate degree from Polytechnic University of Catalonia.